I’m really happy that the simplicity of the work was acknowledged in an image-saturated time. It’s great to see good, simple, pure bold ideas winning.
This was an honour and we couldn't have imagined working with anyone more perfect for this than Noma. I think it was his execution that took a nice idea to a different level.
Alex and Will at It's Nice That have worked with us on several Picador projects so I just knew they were the right people to approach with this incredible brief. Working on such iconic books and with such talented people as Alex and Noma Bar was a dream and this result is just perfect. I'm delighted that fiction cover design has been recognised by such a prestigious award. It's testament to Paul Baggaley's vision to bring design excellence to every element of Picador's publishing.